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The World Wide Web is regarded as one of the most convenient mediums of marketing. The ubiquity and inexpensiveness of this medium has made it a favourite with businesses worldwide. With more than half of the global populace hooked to it, it is but natural for businesses to try their hands at garnering user attention using the Internet.

The web offers tremendous scope for marketers to exercise their innovativeness and package their products or services in an attractive fashion. As an entrepreneur, you can use a variety of web marketing services to cater to a target audience.

Search Engine Marketing

Divided into organic (unpaid) and inorganic (paid) forms of marketing through search engines, this form of marketing is the best-possible means of traffic generation and revenue maximisation.

Search engine optimisation (organic SEM) deals with naturally optimising web pages for better rankings. This online marketing service caters to both on-page (meta tags, content, navigation, etc.) and off-page (links, directory and article submissions, etc.) elements of a website.

Pay per Click Advertising (inorganic SEM) involves bidding on keywords and creating ad campaigns around them. The more your bid amount, the higher will be the ranking of your ads in the sponsored listings of SERPs.

Affiliate Marketing

In this marketing service, affiliates (publishers) promote merchants' (advertisers) business through their web property and get paid in the form of commissions. Affiliate networks serve as the platform for these two entities to seek online associates and work towards mutual profits.

Banner Advertising

Based on the orthodox form of display advertising, it involves the use of digital marketing networks for the placement of banner ads catering to a target audience. For effective Internet marketing and promotion, you can get your advertisements placed in top-ranked websites, and pay them for every click or lead that is generated through their web pages.

Apart from these services, businesses can also make use of email marketing and viral marketing techniques to foster their prospects in the online marketplace.